Connecting artists with local venues, the Art B2B app was designed to simplify the process of finding and booking creative spaces. The intuitive platform enhances the user experience, making it easy for artists to showcase their work and for venues to offer dynamic art exhibitions.
End to end app design -
Context
Art B2B is an app designed to connect artists with alternative exhibition spaces outside of traditional galleries. The platform empowers artists to find more affordable and aesthetically compatible venues that align with their artistic vision. At the same time, it allows venues to rent out their spaces, gaining greater visibility and enhancing their ambiance with creative displays. This mutually beneficial ecosystem not only democratizes art exhibition opportunities but also revitalizes venues with vibrant artistic expressions.
Duration
10 Months
Ux/Ui designer
Rol
Goals
Make a wider range of spaces available to artists, particularly those who might find traditional galleries inaccessible due to high costs or competitive barriers to entry.
Help artists gain greater exposure and engage broader audiences by showcasing their work in diverse, unconventional settings.
Generate new economic opportunities for artists and venues by facilitating exposure and transactions through the app.
Provide venue owners with an efficient tool to rent out their spaces, thereby increasing their usage and visibility.
Encourage a variety of art forms and styles to be displayed in non-traditional settings, celebrating diversity and innovation in the arts.
Increase Accessibility for Artists
Expand Artistic Reach and Engagement
Create Economic Opportunities
Enhance Venue Utilization
Promote Diverse Art Forms
Breaking into the art gallery scene is challenging for artists due to high competition, networking demands, and the need to match gallery dynamics. Key hurdles include:
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High Competition and Saturation: Galleries face numerous submissions and limited exhibit slots, leaving many skilled artists without opportunities.
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Networking and Relationships: Success often hinges on existing art community connections. Without these, artists frequently face rejection.
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Understanding Gallery Dynamics: Artists must align their work with a gallery’s focus and aesthetics and be able to draw audiences and sales.
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Financial Considerations: Galleries often take substantial commissions and may charge representation fees, posing financial challenges.
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Marketing and Self-Promotion: Effective self-promotion and audience building, often through social media, are crucial.
Successfully navigating the gallery scene requires strategic networking, a deep understanding of gallery preferences, effective marketing, and managing complex financial terms.
What challenges does an artist face when trying to enter an art gallery?
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Secondary research
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Users interviews insights
Users: Artist x10
Many artists struggle with the high costs and exclusivity of traditional gallery spaces. They need more accessible and affordable alternatives to display their work.
Artists highly value creative freedom and may be deterred by venues that impose strict limitations on the type of art or the style of the exhibition.
Some have tried selling online, but find it challenging to stand out among so many, feeling that their works lose their charm amid the vast online offerings.
Artists are looking for opportunities to gain more exposure and engage with broader audiences.
Users: Venues x5
Venue owners might be motivated by the prospect of increased visibility and the ability to attract a new clientele through unique art events.
Features like real-time booking calendars, automated payment systems, and promotional tools could be highly valued.
Common challenges might include scheduling conflicts.
Concerns about the costs associated with the platform, the effort required to set up and manage profiles.
Venue owners might desire strong customer support from the app, guidance on legal and contractual aspects, and effective dispute resolution mechanisms.
Insights gathered from artists and venue owners regarding the Art B2B app may vary due to their differing priorities and operational perspectives, yet there is substantial opportunity for these insights to converge and create a mutually beneficial platform.
To build a focused and effective MVP for the Art B2B app, prioritizing features is essential. This aligns development with key needs, supporting scalable enhancements post-launch.
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Prioritization matrix
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User persona
Artists
Venue owner
HMW create a seamless, mutually beneficial platform that allows artists to find affordable and creative exhibition spaces while helping venue owners maximize the use of their spaces?
User Journey
Information architecture
Lo-fi wireframes
I created wireframes to test various designs and gather feedback for improvement.
Design system
High fidelity wireframes.
Usability test
I conducted a usability test to gather initial feedback on our app. Key findings included user appreciation for the intuitive search and booking process, alongside challenges in venue location visibility and booking status clarity.
Implementing feedback
Location information was made more visible and highlighted, and card sizes were increased to better display key venue details like style and type, enhancing the user experience.
Color conventions were established to highlight the status of reservations in the list, enhancing visual clarity
The size of the calendar was increased and the spacing between days was expanded to facilitate interaction with the calendar functions.
Main features demo.
Onboarding for Venues: Easy Listing Creation
Effortlessly turn your café or creative space into an art gallery! With Art B2B’s intuitive onboarding, venue owners can create a stunning listing in minutes. From uploading photos to setting availability and pricing, the step-by-step guide makes showcasing your space easy and straightforward, allowing you to start connecting with artists quickly.
Artists, find the perfect venue for your next exhibition with just a few clicks! Art B2B’s streamlined booking process lets you browse unique spaces, check availability, and secure your spot hassle-free. Whether you need a cozy café or a spacious event venue, the platform makes it easier than ever to bring your artwork to life in a setting that complements your vision.
Booking a Space for Artists: Seamless Exhibition Planning
Project Wrap-Up: Final Steps and Future Enhancements for Art B2B
This app is set to launch soon, and while usability tests are currently being conducted, the real opportunities for improvement will emerge during its launch and continuous use. Additionally, some key features are already planned to enhance the experience for both artists and venues. The next features to be implemented include a direct messaging system and notifications for essential user communication, as well as analytics and reporting tools with a basic dashboard for venues to track earnings and feedback. Overall, the app will undergo continuous development based on real-time feedback to ensure ongoing improvements.
© 2024 by Juliana Beltran